How much money are you "leaking" every month on a CRM you don't own?
If your company pays 60, 100 or 300 dollars a month for an imported CRM — Bitrix24, HubSpot, Zoho, Pipedrive — you probably think that's just "the normal cost of doing business." It isn't.
Over 3 years, that subscription ends up costing more than a system built specifically for your business — one you own outright, with no monthly fee, no exchange-rate risk and no artificial user limits.
The real problem: spreadsheets, notebooks and off-the-shelf CRMs
Most SMEs in Moldova manage customers in one of three ways:
- Excel or Google Sheets — rows get lost, there's no history, nobody knows who last called the client
- A paper order notebook on the desk — the information disappears if that employee is out or leaves the company
- A generic imported CRM — paid monthly in USD/EUR, with 80% features you'll never use and only 20% of what you actually need
All three lead to the same result: lost leads, forgotten follow-ups and decisions made without real data.
SaaS subscription vs. custom system — a 3-year comparison
What you pay for an imported CRM
For a team of 5 users, typical 2026 pricing:
- Bitrix24 (business plan): ~$2,400–$3,600 over 3 years
- HubSpot (Starter, per seat): ~$3,600–$7,200 over 3 years
- Zoho CRM (standard plan): ~$2,500–$4,000 over 3 years
On top of that comes currency risk (you pay in foreign currency, earn in lei), limits on users or records, and the fact that if you cancel the subscription, you lose access to your own data.
What you pay for a custom CRM
- One-time development cost: $800–$3,500, depending on complexity
- Optional maintenance: $30–$80/month (only if you want ongoing support)
- You own the code and the data, with no limit on users or records
What a custom system can do for your business
Manages customers and their full history
Every call, quote, order and conversation — in one place, visible to the whole team.
Generates quotes and invoices automatically
No more copy-pasting into Word or Excel every time.
Integrates with WhatsApp and Viber
Customer messages land directly in their record in the system, instead of getting lost on an employee's phone.
Works offline too
For field teams, warehouses or locations with unstable internet — data syncs automatically once the connection is back.
Gives you real reports, not guesses
How many leads come in per month, who converts best, where the sales process stalls.
Types of custom software projects and sample pricing
| Project type | Estimated price | Best for |
|---|---|---|
| Simple CRM (customers + history) | $800–$1,500 | Small businesses, freelancers, agencies |
| CRM with automation (quotes, invoices, notifications) | $1,500–$3,500 | Construction firms, service businesses, distribution |
| Offline desktop app (stock, orders, management) | $2,000–$5,000 | Warehouses, stores, production |
| Full SaaS platform (multi-user, roles) | $5,000+ | Startups, platforms with their own customers |
Case study: construction company in Chișinău
Before: ~200 customers managed in Excel, quotes sent manually from Word, payment follow-ups tracked "from memory."
After implementing a custom CRM:
- Quote preparation time: from 40 minutes down to 5 minutes
- Zero leads lost due to missed follow-ups
- Monthly reports generated automatically, not by hand on a weekend
How to know if your business needs custom software
Consider a system of your own if:
- You already pay for 2-3 different tools (CRM, invoicing, bookings) that don't talk to each other
- You have processes specific to your business that no generic CRM covers out of the box
- Your team often works without a stable internet connection (field work, warehouse, rural areas)
- You want to own your customer data instead of depending on a foreign subscription
How to get started
1. Email us at office@tinka.md with a short description of your processes
2. We do a free 30-minute audit and tell you exactly what a custom system would solve
3. You get a proposal with a fixed price, not a vague estimate
4. Delivery in 3–6 weeks, depending on complexity
Call now: +373 68 333 899